CollegeDrinkingPrevention.Gov: Developing a Web site as an Effective Tool for Dissemination of Report Findings and a Forum for Your Initiative
Treating Addictions in Special Populations: Research Confronts Reality
October 7 and 8, 2002
Binghamton Regency Conference Center
Binghamton, New York
Joan Romaine, MPH
The National Institute on Alcohol Abuse and Alcoholism
- Web site considerations
- The Home Page
- Target Audiences for College Web site
- Reaching Your Target Audience
- Using Research
- Using Interactivity
- Using Links, Search Engines and FAQs
- Using Newsrooms
Web site Considerations
- Creating the Web site
- Architecture (site map)
- Target Audience
- Name/URL address
- Section 508 compliance
- Plain language
- Other languages
- Usability testing
- Ordering Reports/Materials
- Promotion of site/Marketing Activities
- Reciprocal linking
- Banner Ads
- Email to a friend
The Home Page
- First impression viewer has –
make it a good one!
- Branding your “product” –
- Providing information to
identify purpose of the site
- Showcase highlights
- Content driven or highly visual ?
– keep audience in mind
Target Audiences for College Web site
- Campus Health Administrators
- College Presidents
- Community Leaders
- High School Guidance Counselors
- RAs/Peer Educators
Reaching Your Target Audience
- Visually, graphically
(i.e., who are you speaking to?)
- Language – tone, appropriate level, font style/size
(i.e., use plain language!)
- Providing useful information that is appealing, credible, and also culturally appropriate
Task Force Materials Available on Web site
- Be credible!
Have a statistic you want to showcase?
– back it up with the research by providing the
source information…make it easy for the
viewer to find out more!
- Be innovative and unique!
Existing College Alcohol Policies – but not previously put together in one place!
- Make it customizable
- Engage the viewer in a format that’s fun and easy to use
Using Links, Search Engines and FAQs
- Clickable link, phone
- Search engine
- Send this page feature…Easy to refer to someone else!
- Link to online screening tool
- Be resourceful!
- Keep it current.
- Helps keep your constituency groups
up-to-date with your issue in the press.
- Some things to include:
- Press kits
- Speaker biographies
- News articles (or links)
- Web casts
College Drinking Prevention Web site:
Joan Romaine, MPH
Last reviewed: 9/23/2005