CollegeDrinkingPrevention.Gov: Developing a Website as an Effective Tool for Dissemination of Report Findings and a Forum for Your Initiative
Treating Addictions in Special Populations: Research Confronts Reality
October 7 and 8, 2002
Binghamton Regency Conference Center
Binghamton, New York
Joan Romaine, MPH
The National Institute on Alcohol Abuse and Alcoholism
Bethesda, MD
Overview
- Website Considerations
- The Home Page
- Target Audiences for College Website
- Reaching Your Target Audience
- Using Research
- Using Interactivity
- Using Links, Search Engines and FAQs
- Using Newsrooms
Website Considerations
- Pre-launch
- Constraints
- Time
- Budget
- Personnel
- Creating the Website
- Architecture (Site map)
- Design
- Target Audience
- Sub-audiences
- Name/URL Address
- Launch
- Post-launch
- Maintenance
- Usability Testing
- Ordering Reports/Materials
- Promotion of site/Marketing Activities
- Listservs
- Reciprocal Linking
- Banner Ads
- Email to a Friend
- Awards
The Home Page
- First impression viewer has - make it a good one!
- Branding your "product" - logo identification
- Providing information to identify purpose of the site
- Showcase highlights
- Content driven or highly visual? - keep audience in mind
Target Audiences for College Website
- Campus Health Administrators
- College Presidents
- Community Leaders
- High School Guidance Counselors
- Media
- Parents
- RAs/Peer Educators
- Students
Reaching Your Target Audience
- Visually, graphically (i.e., Who are you speaking to?)
- Language - tone, appropriate level, font style/size (i.e., Use plain language!)
- Providing useful information that is appealing, credible, and also culturally appropriate
Using Research
Task Force Materials Available on Website
- Be credible!
Have a statistic you want to showcase? - back it up with the research by providing the source information - Make it easy for the viewer to find out more!
- Be innovative and unique!
Existing College Alcohol Policies - but not previously put together in one place!
Using Interactivity
- Audio
- Video
- Games
- E-cards
- Calculators
- Feedback
- Make it customizable
- Engage the viewer in a format that's fun and easy to use
Using Links, Search Engines and FAQs
- Clickable link, phone and address
- Search engine
- Send this page feature - Easy to refer to someone else!
- Link to online screening tool
Using Newsrooms
- Be resourceful!
- Keep it current
- Helps keep your constituency groups up-to-date with your issue in the press
- Some things to include:
- Press kits
- Speaker biographies
- News articles (or links)
- Web casts
Contact Information
College Drinking Prevention Website:
www.collegedrinkingprevention.gov
Joan Romaine, MPH
romainej@mail.nih.gov