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Environmental-Level Strategies
Campus only

Conduct campus-wide social norms campaign

Under this strategy, a campus conducts a campus-wide awareness campaign that informs students about actual quantity and frequency of alcohol use among their fellow students, with the intent of changing their perception of what is normal or acceptable. (NOTE: Strategy does not seek to reduce alcohol availability, one of the most effective ways to decrease alcohol use and its consequences.)

  • Effectiveness: = Lower effectiveness
  • Cost: $$ = Mid-range
  • Barriers: # = Lower
  • Research Amount: **** = 5 or more longitudinal studies
  • Public Health Reach: Broad
  • Staffing Expertise Needed: Coordinator
  • Target Population: All students
  • Research Population: College

NOTE: Cost ratings are based on a consensus among research team members of the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors.

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