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Individual-Level Strategies
Cognitive-behavioral skills-based approach

Skills training, alcohol focus: Expectancy challenge interventions (ECI)—Experiential

Experiential ECIs assign students to receive alcohol or a placebo, facilitate interaction in a social environment, and then ask students to guess who has or has not imbibed alcohol as a means of challenging students’ positive beliefs about the outcomes of alcohol use. Education on alcohol placebo effects is also provided.

  • Effectiveness: = Moderate effectiveness
  • Cost: $$ = Mid-range
  • Barriers: ## = Moderate
  • Research Amount: *** = 7 to 10 studies
  • Public Health Reach: Focused
  • Primary Modality: In-person group
  • Staffing Expertise Needed: Coordinator
  • Target Population: Individuals or specific groups
  • Duration of Effects: Short-term (< 6 months); no long-term (≥ 6 months) effects

NOTE: Cost ratings are based on the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors.

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